94% of people don’t see enough sustainability efforts


Madrid, 20 Apr (EFE).- 94% of consumers in fifteen countries think society is “not advanced enough” in social and sustainability endeavors, according to a study that concluded that people demand from companies “more advanced” in these areas.

The study, published this Wednesday by the company Oracle and interviewed by more than 11,000 people, revealed that a majority -nine out of ten interviewees – rated it “not enough” for companies to say they put social and environmental aspects first and asked them to prove it by fact.

In addition, the “No Planet B” study shows that consumers – surveyed in the United States, United Kingdom, Germany, Netherlands, France, China, India, Australia, Japan, Singapore, South Africa, United Arab Emirates, Saudi Arabia, Brazil and Mexico- “sick of the lack of progress” and sees Artificial Intelligence (AI) as a resource for business sustainability.

70% of people would be willing to “sever their ties with brands” who are “not serious” about sustainability and social initiatives.

On the other hand, more than 80% of the population will pay more for products and services from organizations that “clearly demonstrate their progress on this issue” and, in addition, will invest or work in them.

Meanwhile, nine out of ten business leaders highlight the “key obstacles” they face when implementing social and environmental initiatives and believe that technology will help them promote sustainable practices with long-term success.

“People are demanding real change,” Harvard Professional Development expert Pamela Rucker highlighted in a statement, stating based on these results that companies have “a huge opportunity to change the world for the better.”


93% of entrepreneurs would trust “bots” rather than humans to adopt sustainability measures and more than 40% believe that AI is more effective at collecting error-free data and making rational and unbiased decisions.

Also most consumers (84%) believe in the potential of AI to advance business sustainability and six in ten believe that this technology will succeed where humans have failed socially and environmentally.

Roderick Gilbert

"Entrepreneur. Internet fanatic. Certified zombie scholar. Friendly troublemaker. Bacon expert."

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