Chain Meliá Hotels Internacional and Balearic tennis player Rafa Nadal have reached an agreement to create a “urban leisure and leisure hotel” brand. which will start operating first in Spain, and then position itself in the main destinations in Europe, the Middle East, Asia and America, “said the statement from the hotel company itself.

ZEL, being a christened company, has a plan opened more than twenty hotels in the next five years. Some company that in principle will open in destinations most desired by premium tourismi.e. those who according to ‘Dormitory’ “They spend an average of 5,000 euros and go on vacation two to three times a year.”

The first hotel, in Majorca

Forecasts of both parties contemplated that the first hotel entered ZEL opens in Mallorca, the tennis player’s island of origin and home of the hotel company, in 2023. Little by little, the expansion will spread along the Mediterranean coast and through the capitals of Spain, Great Britain and France.

The business relationship would not end there, as they would leave the union for the hotelier join as a ‘partner’ other companies in the strategic sector in the hospitality world, such as decoration, gastronomy or technologyamong others.

“We are delighted to finally be collaborating, as partners in this project, with an icon on a personal and sporting level like Rafa”, says CEO of Meliá, Gabriel Escarrer, who is delighted to be able to present “a unique brand that travelers will fall in love with and will surprise new generations” .

A line similar to that expressed by Rafa Nadal, who was able to embody the idea that “as a Spaniard, Mallorcan and traveler around the world, he has thought of it”. “From the first time I was interested in this new concept that we developed with Meliá”, he has stated before that he hopes that guests will enjoy their stay at the ZEL hotel.