Amazons announced Tuesday that by 2022 it would identify, seize and dispose of more than 6 million counterfeit products as part of its brand protection efforts, up from around 3 million the previous year.
According to the e-commerce giant, by 2022 the number of counterfeiters on trial will also increase, with a total of 1,300 being prosecuted or reported to authorities in the United States, United Kingdom, European Union and China.
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The company, in its annual report on counterfeiting, at the same time highlights that the measures implemented are increasingly deterring sellers acting in bad faith.
Because of this, he explained that in 2022 it stopped more than 800,000 attempts to create new sales accounts, which prevented counterfeit products from being sold, compared to 2.5 million attempts in 2021 and 6 million in 2020.
In addition, claims of infringement have decreased by more than 35% in 2021 and trademark registrations Amazons has grown to over a million active brands.
According to the company, 99% of fraudulent product offerings are “proactively blocked or removed”.
“We are proud of the progress our organization has made in the past year, particularly in further developing our technology to stay ahead of bad faith sellers and multiply our criminal referrals and litigation efforts,” said Dharmesh Mehta, vice president, in a statement. Statement of Service for international commercial collaborators from Amazons. (EFE)
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