Business in crisis: Netflix partners with Microsoft to put ads on its platform

The company’s goal is to launch a new subscription tier to attract people who don’t want to pay a lot per month.

July 14, 2022 4:41 PM

Netflix business continues to decline. Month after month, the situation is getting more and more volatile due to the arrival of strong competition like HBO Max, Prime Video, Disney+ or Apple TV+, among other platforms.

In the first quarter of this year, company reports loss of 200,000 customerswhen Wall Street analysts forecast an increase of more than 2.5 million users.

Netflix

Now, to try to increase its subscriber base and attract the attention of those who don’t want to pay, Netflix is ​​announcing that mentions Microsoft as partner for its new economic level with advertising.

Microsoft has the proven ability to meet all of our needs as we build new ad-supported offerings together.fast Greg PetersNetflix Chief Operating Officer.

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More importantly, Microsoft offers the flexibility to innovate over time on the technology and sales fronts, as well as strong privacy protections for our members.he added.

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Apart from what the executives mentioned, other reasons why Netflix chose Microsoft as its partner are: Bill Gates’ company has no directly competing streaming services.

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Until a few months ago, the streaming giant was in dialogue with Google and Comcast, but the first brand owns YouTube, while the second brand owns Peacock.

After the announcement, Netflix shares fall another 1.5%. Thus, they garnered a 71% decline so far this year and 75% since the historical maximum was reached in November 2021.

Roderick Gilbert

"Entrepreneur. Internet fanatic. Certified zombie scholar. Friendly troublemaker. Bacon expert."

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