British fashion group Burberry has appointed Caroline Laurie as its new vice president of corporate responsibility, as the executive himself revealed a few days ago on his account on the professional social network LinkedIn.

Laurie joined the British luxury brand in June after eight years as director of responsible business and sustainability at British improvement company Kingfisher, endorsing her description as an “emphatic and agile leader who combines sustainability expertise with that gained through her previous roles in purchasing and business development. .

In her new position, Laurie will be responsible for integrating Burberry’s incentives, objectives and sustainability KPIs, according to first echoes from UK media Retail Week and Drapers.

As we have advanced in his era from FashionUnitedThis goal is part of the company’s ambitious plan to be a climate positive company by 2040. As part of this strategy, Burberry partnered with My Wardrobe HQ last year to launch a clothing rental and resale offer for women in the UK.

Subsequently, at the beginning of the year, the company obtained a loan of £300 million in relation to the sustainability goals provided by Lloyds. In 2020, Burberry has issued green bonds related to sustainable projects. Thus, the company follows in the footsteps of other companies in its segment such as Moncler, Salvatore Ferragamo, Camper or Prada.

Burberry’s initiative means that the British group, which joined in May with a ban on the use of exotic skins in its products following the PETA campaign, is joining a wave of so many other fashion brands and, particularly in its case, luxury fashion, in terms of sustainability that is doing nothing. in addition to responding to the growing demand of consumers and investors for more environmentally friendly fashion choices.

In this context, it should also be noted that in January, the company secured a new loan of £300 million in relation to achieving this sustainability goal.