Fiat launches New 500 La Prima by Bocelli with JBL premium sound system at

Fiat today announced the New 500 La Prima from Bocelli. This special edition is the world’s first city car to be equipped with JBL’s ‘Virtual Venues’ technology, providing an audio experience like no other.

Supplied as part of the standard La Prima by Bocelli specification, this new version of the high-end Fiat offers exclusive JBL Premium Audio mastered by Bocelli. The 320W premium sound system is simple and intuitive to use, and integrates seamlessly into the car without affecting the cabin or trunk.

To really test the refinement of the sound system, Fiat enlisted the expertise of Maestro Andrea Bocelli, the world’s most popular live tenor, and selected his son Matteo Bocelli’s upcoming new single as the soundtrack for the special edition. communication campaign.

“The great success of the New 500 La Prima, the pinnacle of our lineup of electric icons, made us realize that our customers want a product that is definitely premium, Italian and iconic. In short, they want the best from Made in Italy”, said Olivier Francois, CEO of Fiat and Global CMO Stellantis.

“And it is precisely in Italy where they can find the highest expression of art, beauty and music. For this reason, together with master Andrea Bocelli, we have created the ultimate listening experience to enhance the silence of electric cars. Thanks to JBL’s exclusive Virtual Venues technology, we provide our customers with an immersive and personalized audio experience. This revolutionary premium sound system complements a true Italian icon, proudly crafted in Italy to bring the most authentic Italian spirit to the world.”

500 new La Prima from Bocelli
For its debut on the global stage, the New 500 La Prima by Bocelli comes in black and offers several high-end design and technology elements as standard. Fiat’s inimitable monogram fabric on the convertible and a 10.25-inch HD touchscreen infotainment system, full LED headlights and 17-inch diamond-cut alloy wheels, an exclusive flagship for the La Prima and a premium interior with a woven dashboard and ice beige upholstery. with Fiat companies.

The new version features cutting-edge technology with battery autonomy of up to 310 km in WLTP cycles.

The New 500 La Prima by Bocelli can be ordered in two body models in the UK: convertible or hatchback and in six colors (Onyx Black, Rose Gold, Ice White, Mineral Grey, Ocean Green and Celestial Blue) from the current trimester.

Jordan Schuman

"Freelance bacon fanatic. Amateur internet scholar. Award-winning pop culture fan."

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