The free streaming service goes live in April 2022 and offers fans the ability to watch full match replays, highlights, goals and moments of magic all in one place. This includes all matches from FIFA World Cup and from FIFA Women’s World Cup recorded on camera, totaling over 2,000 hours of archival content, replicating Rapid TV News

File FIFA+ features more than 2,500 videos dating back to the 1950s World Cup from FIFA Qatar2022, FIFA+ generated 190 million match highlight views, engaging fans with highlights, while live broadcasts in Brazil attracted over 40 million unique viewers and set new world records.

Naming of network advertising sales companies Sky happened at the time FIFA+ has landed on a number of connected apps and TV channels FAST around the world, bringing the platform to the homes of more football fans around the world. It is said that cooperation with Sky Media is a strategic move to continue to offer the brand to an engaging audience and influential inventory that further monetizes content FIFA+ in a key area.

The new deal also came a few weeks before Women’s World Cup from Fifa 2023Where FIFA+ will offer a variety of content including live broadcasts, full match replays, highlight recaps, match previews and other features.

‘We are happy to have it Sky Media as an authorized advertising sales representative for FIFA+ in Europe, UK and Ireland. Leading experience and capabilities of Sky Media in ad sales will maximize the commercial success of the content FIFA+, enabling us to create new business opportunities’, stated Romi Gaibusiness director of FIFA. This collaboration comes at an exciting time as we prepare to introduce FIFA Women’s World Cup 2023and we are confident that together we will bring football fans an extraordinary digital experience.’

CEO of Sky Media, Brett Aumulleradded: ‘Great to work with FIFA when logged into the connected television room and the FAST channel. We already provide advertisers and affiliates with a wide range of football offers FIFA+ it will make it an easier and more attractive proposition for brands.’

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