Formula 1 will launch a simulation experience center for fans

Formula 1 fans will have access to cutting-edge simulation experiences in new entertainment hubs around the world.

Uniting racing in a social setting, the plan is to open new recreational complexes featuring high-tech simulators that will host friends, family and host corporate events.

The center will accommodate up to 60 simulators and guests will have the opportunity to choose from a variety of racing modes to suit all skill levels and talents.

Simulator will run with special update from rFactor2 and will feature the latest laser-scanned circuits, cars and physical models.

Software development work is currently underway at Game Studio 397’s headquarters, and the company is a part of Motorsport Games.

An agreement has been reached with Formula 1 licensing for the venue, with the first center expected to open at One New Change in London later this year.

The career center is expected to expand to 30 cities around the world in the long term, including the UK, USA, Western Europe, Middle East and Asia.

Ben Pincus, director of commercial partnerships for F1, said: “We are excited to partner with a best-in-class operator on this global opportunity, which will create an incredible entertainment experience for audiences around the world and a destination for fans and non-Formula 1 fans alike. .

“The racing simulator will bring the experience of driving a Formula 1 car to life in a stylish, fun and high-octane environment, giving more people the opportunity to enjoy and get closer to the world of F1.”

The plan has been drawn up by Adam Breeden, who has found success in similar sports-themed entertainment experiences including Puttshack, Flight Club, Bounce, All Star Lanes and Hijingo.

He has created the company Kindred Spirits to carry out the project, which has the backing of investors from Imbiba and Formula 1 itself.

Talking about the deal, Breeden explained, “When people come to one of our centers, we have to surprise them, and this new concept will blow people away.”

“With our know-how in creating the best concepts and operations, and the strength of the F1 brand, we will break down barriers in competitive socialization, combining cutting-edge technology, premium F&B offerings and a visually stimulating environment, with the unparalleled luxury and emotion of F1 to create an unforgettable experience. Unforgettable adrenaline filled”.

Dmitry Kozko, CEO of de Motorsport Gamessaid that the gaming experience would be as real as possible in F1.

“We are honored to be working with Kindred Concepts and Formula 1 to help successfully launch this cutting-edge gaming experience,” he said. “Motorsport Games take pride in the authenticity and realism it brings to each of our games and the sims at this venue will be no different.”

“We hope that every guest will experience driving a single-seater Formula 1 in this state-of-the-art simulator in a unique environment.”

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