Frontonio, Alpartir wine brought to China

Innovative profile of projects placed in business incubators such as ICE CREAM Zaragoza does not mean that there are traditional businesses that seek to rely on technology to grow, such as Frontonio Warehouse from Alpartir. “You can’t imagine being in a place like this until you see that it definitely fits your needs”, said Aiyana Vilimek, is in charge of sales, marketing and customer service. The location of the business incubator in front of Delicias Station is an advantageous point for arranging meetings with clients, although sometimes visits to the winery have to be arranged, some 60 kilometers from Zaragoza.

Wine made in the small town of Zaragoza, with about 400 residents, near La Almunia, reaches China and Japan and is working to open new destinations. “This year we want to open 5-7 new export markets,” he added. They are already “strong” in the UK, USA, Belgium, Sweden and Germany, among other countries. About 60% is sold overseas. Their wine prices range from 9 to 200 euros per bottlewith clients from sommeliers to consumers who just want to enjoy wine with friends.

Fernando Mora and Mario López, the founders, purchased the vineyard and winery building in 2015 and began a period of reconstruction. As they started to grow, they saw that an office was needed because there was no space there and that was appreciated in Zaragoza.

With them living in the nursery they hope to achieve synergy through contact with other entrepreneurs. They want to “meet other people,” which they do at the center’s monthly events. for now, They have focused on technology companies that need to advance in their digitization, which started with a pandemic for selling online, which was their “lifeline”, but now they need to brush up on it.

“There are YouTubers who are very good with social network and we are more lame in that aspect and interior design partner that day we had to do a repair in warehouse I just had to go upstairs to tell them about it”, he says as an example. They want to take advantage of the three years they can be there. They also use a list of companies that have passed there and to which they can turn as suppliers.

Roderick Gilbert

"Entrepreneur. Internet fanatic. Certified zombie scholar. Friendly troublemaker. Bacon expert."

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