The dispute between Google and privacy regulators has been going on for years in Europe; however, it can already be said that the latter’s efforts paid off. According to recent reports, those from Mountain View have met the continent’s requirements according to its laws, and have released knob which allows reject all cookies from a website with one click.
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France, Google’s first winner
It was in France that efforts were made to pressure Google into changing its mechanism. In January, the French data protection agency CNIL fined Mountain Viewers for €150 million (approximately US$170 million) in relation to “confused language in cookie banners”.
The reasons are obvious. Before the fine, Google allowed accept all cookies from a site with a simple click, but doesn’t offer similar options the other way around. User must reject each cookie individually, and navigate through the different menus to it. According to CNIL, this asymmetry is wild and is a direct benefit to the advertising business.
New ‘deny all Cookies’ button
As a result, Google is forced to offer three clear and concise options whenever the portal wants to manage cookies. The button hits this now: accept all, deny all, and more options.
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Google Product Manager, Sammit Adhyaannounced the changes in an official blog post: “We launched this option in France and will launch it in the European Economic Area, United Kingdom and Switzerland.”
According to him European Center for Digital Rights90% of all users click ‘Accept all cookies’, but only 3% actually want it.
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Goodbye ‘Search Google Images’? Chrome now shows photos to sell you stuff
Chrome reverse photo search is an option added to the browser that makes it possible to find similar or very similar images with just a few clicks. To do so, just right click on any picture Among Photography and select an option. The result displays a search box for Google with the suggestion or even the actual origin of the representation. Now, that feature is no longer in Chrome’s right-click submenu, as it has been replaced by “Search images with Google Lens”, which has a very different mechanic.
Lens identifies image elements separately, and can even copy text. The problem was that it turned out to be something completely different from what the original function offered, which was just found almost the same picture Among traced the origin. Also, according to what users have pointed out, Google Lens has a certain tendency to get thrown around online shop resultsbecause the machine can be very focused on the object, and produce results from separate accessories or clothing.
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