HBO Max Launches House of the Dragon Augmented Reality App

The premiere of the prequel Dragon House will be on August 21 hbo max and fans everywhere in the franchise world Game of Thrones they will be able to raise their own virtual dragon at home. Each dragon will be unique to the wearer, and as it grows, it will develop its own appearance and temperament driven by its guardian’s interactions with it, all based on knowledge from the world. George R. R. Martin.

In turn, the user will have the opportunity to learn Valyrian words from Dragon House to command your dragon through a special speech recognition system. On the other hand, once dragons reach adulthood they will be able to travel the world and generate connections with other users.

‘With Dragon House: DracARysWe’ve created the most personalized and responsive virtual creature ever on your phone, brought to life with the latest augmented reality technology.” Victor Pineiro, director of digital innovation for HBO Max. “We can’t wait for fans to get involved with DracARys and immerse ourselves further into the world of Westeros.”

For this part, Kevin Youngcreative director Factory and its application, he states: ‘The aim of DracArys focused on the user experience, so it was developed with the Unity game engine and Niantic’s Lightship technology, with immersive sound design from the Factory studio. And, he added: “Our ambition is to complement the world of Westeros and the series’ mythology in an enriching way, while also pushing the boundaries of what’s possible with mixed reality virtual characters.”

This app is available for download in stores Manzana you Google Play in 19 countries: Argentina, Australia, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, Hungary, Mexico, Norway, Poland, Portugal, Spain, Sweden, Netherlands, UK and USA. Additional countries will be announced soon.


Roderick Gilbert

"Entrepreneur. Internet fanatic. Certified zombie scholar. Friendly troublemaker. Bacon expert."

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