LaLiga brought its initiative to Spain to promote grassroots football. The Spanish professional football manager became the first major European league to organize its own campuses across the region. These are LaLiga Camps, which will be launched in July at the ESC center in Madrid, with LaLiga professionals and methodologies.
Under the LaLiga Grassroots umbrella; an initiative created by entrepreneurs to promote soccer training worldwide, short training courses will be launched to spread the education of sports values among young footballers. The project will have professionals from LaLiga for camp management and technical staff selection and will be developed with technology enabling technicians to evaluate players’ performance.
In addition to project deployment in national territory, LaLiga intends to reach the UK in 2022 with LaLiga Camps UK in Sussex and in the USA with LaLiga Camps USA which is planned to spread through eight cities in the country, from Washington DC to Las Vegas. It is also planned to carry out a second edition in South Africa in March.
LaLiga Grassroots project manager Juan Florit explains that “with LaLiga Camps we seek to bring the LaLiga methodology closer to young players from all over the world and of all ages and levels through unique sporting and educational experiences”.
Meanwhile, Javier Hernández, head of business and international development at LaLiga Grassroots, added that “LaLiga coaches have great prestige in the more than 40 countries where we work with educational, social or high-performance projects, and thanks to them. we have trained more than 175,000 players globally“.
LaLiga Grassroots includes programs of limited duration such as LaLiga Camps and other initiatives. For example, to help develop international talent at the highest competitive level, it has La Liga Scoutsa plan that focuses on player selection, besides Coaching Educationfocuses on coaches who want to learn the methodology of Spanish football.
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