MADRID, September 21 (EUROPA PRESS) –

LaLiga has brought its ‘The Power of Our Football’ project to Asia and the UK, promoting three projects that seek to clarify its new strategic position and its new international development strategy, increasing collaboration between local clubs and institutions.

In England, LaLiga has arrived in the Welsh town which has one of the longest names in the world (‘Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch’) with a collaboration agreement with local club CPD Llanfairpwll FC, which allows the team to display the club’s logo. Spanish competition in their kit for the 2023/24 season.

In Southeast Asia, LaLiga has taken action in Malaysia and Thailand, where with the participation of local artists, various spaces have been transformed and reconditioned to display its new identity, in addition to presenting various projects focused on promoting sports among the younger generation.

In the case of Malaysia, Head of Spanish Business in Malaysia, Santiago Lozano, explained the new image of LaLiga as well as the third edition of the LaLiga Youth Tournament. Apart from that, the LaLiga Mural Wall was also inaugurated, which is a work of art created by the collaboration of the Project ZeroSix artist group which symbolizes the LaLiga Second Chance project for Southeast Asia.

In Thailand, he moved to Nonthaburi province where, together with street artist ‘Muay’ Piyasak Keawsa, he began the revitalization of Koh Kret’s Wat Pramai Yikawat (Sansawat Wittayakhan) school, converting an indoor football pitch and creating a renovated space. for the community after years of problems with flooding.