Mercedes Benz Retail customers will be able to know the diagnosis of their vehicle “with one click” via the smart video of the Mercedes-Benz Starview digital platform, with CitNOW technology. The service advisor explains in a short video the inspection of the vehicle and the work required for its repair, and adds a customer-approved estimate from his smartphone

Mercedes Benz Grupo Retail, a company that integrates a total of 3 dealers in Madrid, adopts the CitNOW platform, under the name Mercedes-Benz Starview, an innovative after-sales service and customer service that allows for vehicle diagnosis in video format.

CitNOW technology is a revolutionary online video service where car owners can check the status of their vehicle from any device, and approve any required operation or repair with a single click. After the analysis in the workshop, the CitNOW Starview platform sends an email and SMS to the owner with a video repair report in which the technician explains and shows the analysis performed, as well as the detected anomaly and the appropriate budget.

Francesco Signore, General Manager of After Sales Mercedes Benz Retail, considers that “the implementation of Starview at our dealerships is due to the transparency, convenience and ease of use it provides our customers. The added value of adopting the best digital marketing solutions allows us to increase our activities per repair order. Moreover, our main goal is customer satisfaction, and we are sure, with the incorporation of this new technology, we will be able to fully respond to your needs, because we know that customers love to see their vehicle inspection videos. “.

Brands are increasingly investing in video technology, knowing that trust, transparency and the convenience it brings are key for customers. CitNOW is now available to Mercedes Benz dealers to manage their video capabilities and maximize the potential of their network and teams.

The expansion of CitNOW technology, platform and solutions is a result of the convenience and ease of use dealers see. Its impact on the business through increased activity and satisfaction of its customers, together with customized activation of each service workshop, contributes to the digital transformation of the sector”, said Manuel de la Guardia, General Director of CitNOW Iberia. “For us it is key to work with a company like Mercedes Benz that is committed to modernizing traditional work procedures and who trusts our solutions to carry it out.”

CitNOW has demonstrated a high level of effectiveness in the UK. It is a world leader in video presentation services for the automotive sector sales and after-sales. Currently working with 42 vehicle manufacturers and they have more than 8,000 systems in operation worldwide.