Samsung Partners with Netflix to Bring Iconic Style and Innovative Technology to Emily’s Second Season in Paris

This collaboration combines Parisian elegance with the latest Samsung devices and innovations

Samsung Electronics Co. Ltd today announced the latest step in its collaboration with streaming giant Netflix to announce the release of the second season of its hit series, Emily in Paris, produced by MTV Entertainment Studios. The Emmy-nominated event renowned for its signature 21st century Parisian style, has collaborated with Samsung to showcase its first-class technology to fans of the series.

In season one, the beautiful setting and classic Parisian characters allow viewers to learn about French style and culture, being a fundamental part of the series’ success. This sense of freedom is created and enhanced by a global cast, including the iconic character Sylvie Grateau. Played by Samsung Philippines Ambassador Leroy-Beaulieu, Sylvie is the boss of the protagonist, Emily, and CEO of luxury marketing agency Savoir. The character Sylvie stands out for her authoritative roles with style: great at her job, strong, domineering, and effortlessly graceful, she becomes one of the most recognizable and beloved characters of the show’s first season. In season two, to ensure she stays on top of her personal and professional life, Sylvie has opted for the sleek and agile Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on guard.

But Sylvie isn’t the only one to benefit from the style and luxury of the Galaxy Z Flip 5G. To launch a second season, Samsung and Netflix will bring fans the most iconic styles and the most innovative technology Emily in Paris through integrated campaigns; with offline ads, social and influencer content, and TikTok filters offering a new way to experience the series, through the lens of the iconic Galaxy Z Flip 5G. The filter will allow fans to “flip the script” and be the star of Emily’s own animated poster in Paris. The impressive Galaxy Z Flip 5G will unfold in front of the user, bringing it forward in front of the mystical Eiffel Tower. TikTok* users can test TikTok’s Flip the Script effect on the platform starting December 28.

Benjamin Braun, Samsung’s CMO for Europe saysAt Samsung, we have always been at the forefront of creativity and innovation. We’re excited to partner with Netflix for the second season of one of their biggest series, Emily in Paris, and seeing Sylvie don the iconic Galaxy Z Flip 5G fits perfectly with the device’s personality. We look forward to developing this collaboration even further in the future.”

Samsung’s new high-end lineup will push the boundaries of innovation for Emily’s Paris fans, demonstrating the brand’s ability to combine style with innovation and craftsmanship. Some of Samsung’s products are:

  • Galaxy Z Flip 5G: A premium and innovative flip phone developed for trendsetters, multitaskers who want to easily switch between taking the perfect selfie, sending an email, or following the latest episode of their favorite series.
  • Galaxy Watch3: A fashionable and functional wearable that lets you track all your health metrics with the flick of a wrist, turning your daily walks into dazzling catwalks.
  • serifs:A unique television that combines the iconic Bouroullec Brothers design with the best of QLED technology to turn any show or movie into the ultimate viewing experience, as if walking through the D’Orsay Museum.
  • Sero: The revolutionary television The Sero is a pioneering design in the world, allowing you to seamlessly switch between horizontal and vertical content to easily view Netflix and social content on your phone.
  • Bespoke Cubes: A compact, multifunctional cooling solution that can be easily placed anywhere in the home, keeping everything from wine to cosmetics fresh longer.
  • Bespoke Fridge Freezer: An iconic modular refrigerator solution that lets you welcome customization and innovative technology into your home.

Second season of Emily in Paris will be available on Netflix on December 22nd.

* TikTok filters will be available in the UK, Germany, France, Italy and Spain from 28 December 2021 to 26 February 2022.

Netflix, Inc.

Netflix is ​​the world’s leading streaming entertainment service, with more than 209 million paid members in more than 190 countries who enjoy television series, documentaries, and feature films in a variety of genres and languages. Members can see whatever they want, anytime, anywhere, on any screen connected to the Internet. Members can replay, pause and resume viewing, all without ads or commitments.

Matt Thompson

"Problem solver. Proud twitter specialist. Travel aficionado. Introvert. Coffee trailblazer. Professional zombie ninja. Extreme gamer."

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