Sony quietly withdraws PS Now cards from UK retailers

Sony ordered UK retailers to remove all PS Now subscription cards from their stock on January 21, according to a new report from Jeff Grubb of GamesBeat. GamesBeat received a copy of the internal GAME directive where management stated:

“Stores have until business close on Wednesday, January 19, to remove all POS and ESD cards from all customer-facing areas and update their digital spaces according to a business update coming this week.”

GamesBeat contacted Sony for comment and received a somewhat vague response.

“Globally, we’re moving away from PlayStation Now gift cards to focus on our current cash-denominated PlayStation gift cards, which can be redeemed for PlayStation Now,” a PlayStation spokesperson said.

Read More: Sony could be gearing up for a big show in February

Sony quietly withdraws PS Now cards from UK retailers

Grubb also said he heard that US and Canadian retailers were doing the same, though he had no concrete evidence of that.

While the PlayStation spokesperson’s comments may be entirely correct, the move caused some quite a stir after a recent report from Bloomberg said that Sony wanted to sidestep PS Now in favor of a more robust tiered subscription service.

The report aligns with Jim Ryan’s 2021 comments about planning something to compete with Xbox Game Pass, although to date, Sony hasn’t made any announcements about its subscription strategy.

Read more: Bugsnax expansion coming to PS5 in 2022

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Matt Thompson

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