In Mexico and the world, More and more people are entering the world of entrepreneurship, become a benchmark in the SME sector at regional and even international levels. In order to increase your business and have wider reach among users, lThe entrepreneur has decided to carry out a digital strategy, so that it becomes present in the digital ecosystem. Just in 2022, according to official data from GoDaddy, It has been found that 26% of digital businesses in Mexico are already 100% digitalwhile 9 out of 10 Mexican entrepreneurs say they have identified sales growth due to web tools.

To learn more about the topic, Come on dad has announced, through an official statement, its Global Entrepreneurship Survey 2022which goal is deep analysis of the current state of the environment. In this report, we explore the importance of having your own online business, especially with the primary goal of having greater visibility.

Study methodology

The focus of the survey is on different nations around the world, seeks to explore the most important differences and similarities between them. The countries evaluated for this study were: Germany, Australia, Brazil, Canada, United States, United Kingdom, India and Mexico, taking into account small companies (with less than 50 employees) originating from these countries. Overall, the survey obtained information from around 5,094 entrepreneurs and small business owners, to 509 of them were from Mexico.

Global entrepreneurial landscape

As a first contribution, the survey shows just that most of the companies surveyed were only a year or two old, while half of them have only been in operation for half a year. Regarding the ages of the people leading the company, 23% of entrepreneurs in India are aged between 18-25, whereas in countries such as Germany, only 20% of respondents fall within this age range. On the other hand, Brazil turns out to be one of the countries with more mature entrepreneurs the majority of Brazilian entrepreneurs are between 31 and 40 years old.

Now, referring to the top motivators for owning your own startup, GoDaddy found it “following passions” is the main reason, mainly in the United States (53%), United Kingdom (49%), Australia (49%) and Canada (48%). In contrast, countries in other regional countries, such as Brazil, the main reasons listed were the need or desire to earn extra income.

Mexican companies and the importance of a website

Specifically discussing the results obtained in the Mexican region, we observe that 27% of respondents are between 18 and 25 years oldTherefore, a quarter of Mexican businesses are led by Generation Z. Similarly, Mexico leads as one of the countries where women’s entrepreneurship has started to gain great power, since the era 59% of Mexican businesses are led by women. As for the main motivator for opening their own business, as in Brazil, Mexican entrepreneurs consider the possibility of generating additional income to be the main reason.

Regarding the issue of digitalization, the survey shows that more than three-quarters of entrepreneurs in Mexico increase their sales by having their own website, representing a higher percentage than in other countries such as the United States or Canada. Besides that, 86% of those surveyed in Mexico stated that they did their own website creation, 47% of them go through a website builder and 11% hire a professional. In addition, Mexican entrepreneurs emphasize that the security of their websites is very important 83% of those surveyed think that SMEs are easy targets for cyberattacks.

Finally, given the possible breach of security, Mexican corporate entrepreneurs share that exposing their clients’ data on their website can create distrust of their website, being information exposure one of the main factors that can harm the profitability of their business. .

Image: Courtesy of GoDaddy

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