On Thursday, it became known that Liverpool had signed a sponsorship partnership with Coca-Cola, as clubs such as Bayern Munich, PSG and Juventus have done before.

The deal, which is guaranteed to benefit both parties, has come under fire from various UK health organizations, he wrote. Telegraph. They believe that the promotion of unhealthy Coca-Cola products can lead to poorer health for children and youth, and they want to end such collaborations in football.

If so, a major cleaning job should be done. More than half the clubs in the Premier League will partner with a sugar-sweetened beverage manufacturer or some form of fast food chain. The English Football Association and FIFA are also working with Coca-Cola.

– The UK is on the brink of an obesity epidemic that is having a major impact on the lives and health of many people, as well as the economy and public services, said David Strain of the British Medical Association, according to the paper.

– It doesn’t make sense that some of the foods and drinks that have contributed so strongly to this crisis have been linked to sport through commercial agreements for such a long time. Considering how much influence advertising has on young people, as well as the fact that they view their idols in sports, this could cause a lot of damage, he added.

Coca Cola has responded to the criticism by saying that it also supplies many sugar-free products, and that Coca Cola Zero in particular should be spearheaded in collaboration with football clubs.