Teenagers who enter a fashion or consumer product page, select a device, clothing or accessory but do not complete the purchase because they do not have a card or other means of payment. How to deal with those lost sales? Send the choices in the cart to those in charge, who have the means to pay for them, and also decide whether they want to complete the transaction or not.

Usually, for security reasons, shopping cart links cannot be shared directly. But the company likes amazon you Manzanaand recently fashion company sarong, from Abercrombie & Fitch, makes it possible through a special tool to send shopping carts to others via email or text message. The goal is to overcome a clear buying barrier: a list of products chosen by young people, who ultimately don’t buy because they have no way of making payments.

Amazon introduced Amazon Teen in 2017, which is designed for children aged 13 to 17 who want to shop with their own login. When they place an order, the platform sends a text message or email to their parent or guardian, who can review the item and remove or add the product before signing the purchase. Parents can also set spending limits, rather than agreeing to each request individually.

Apple offers a similar feature called Ask to Buy, which allows children in family groups (Family Sharing) to request device purchases online through the tool.

The latest to join the type of app for sending shopping carts to others has been announced by Hollister, a fashion brand aimed at teens. “There are a lot of lost sales on the table,” Samir Desai, head of digital and technology at Abercrombie & Fitch, told Bloomberg. The system, called Share2Pay, is meant to ease the hurdles for Hollister’s online shoppers, many of whom are still in high school, according to the company. Teenage customers who don’t have access to online payments or their own credit cards often load their carts but stop buying because the payer isn’t there to sign. The Share2Pay system is currently only available to customers in the US and UK.

Not all success stories in this area. American toy company Camp Stores has confirmed the closure of its Present Shop platform, which allows 3-year-olds to choose toys online at a budget previously set by adults. The shutdown occurred less than 18 months after the launch of the platform.