Once again, fintechs are being pushed to rethink their processes from a diversity and sustainability perspective. The company launches a new collection of clothing that is gender-neutral, timeless and on a sustainable basis. More than 1,300 branch employees will be able to choose between 12 sizes based on their physique and comfort.
October 30, 2022 08.44
Orange X presented in his office in Buenos Aires a new capsule of clothing for those collaborating in 170 branches distributed across the country, designed and manufactured without distinction of gender and with sustainability criteria, under the slogan We break the mold!
With this initiative, the company aspires to represent diversity, so that everyone can be authentic and feel comfortable in their daily lives. This is how durable, versatile, functional clothing collections were developed which in turn promotes carbon footprint reduction, circular fashion and triple impact.
For the preparation, meticulous and personal work of table 12 sizes you creator it understands from 3XS to 6XL and shoes in sizes from 35 to 45. As a result, they designed eight outfits with three straight cut t-shirt designs, a jean shirt, an oversized jumpsuit, two jeans styles: straight and slim; and comfortable white sneakers. In turn, everyone will be able to take their measurements and choose the design they think is best, first and with care. In other words, a collection so that everyone can choose their own style.
as calculated Julieta López, Head of Brand Naranja X: This, for our company, really puts people at the center. From marketing, the redesign process starts with listening to people and, then, by setting a goal for ourselves so that with the same outfit we get unlimited combinations and styles; How many individuals use it?.
To view a collection, Orange X listens to the needs of its collaborators, consults with experts and is inspired by trends but with a long-term view, suppliers are aligned, tested and corrected several times until finally, they break the mold.
This project is a clear example of how any team in a company can integrate a triple impact approach while addressing their challenges and achieving change at scale. Garment redesign implies the first step so that, year after year, we make a greater positive impact on both people and the environment and on our value chain.”, add Pablo Bocco, Social Innovation leader at Naranja X.
The launch of this capsule reflects a huge evolution, as the collection is traditionally designed with the differences between men and women in mind; with complete updates every 6 months and differentiation of positions between sales representatives and branch advisors. From We broke the mold! there will be one collection for everyone, that lasts over time and promotes horizontality.
Throughout the year, and in the hands of expert consultants such as Bridge The Gap, Contrat Trans or Libertate, Naranja X promotes the training of his team, with training on issues of gender, diversity and LGBTIQ+ accessibility, among others, where they seek to raise awareness and build a culture that diverse, inclusive and innovative. On the other hand, this year new licenses were extended and added, to promote greater shared responsibility, work-life balance and equality.
Since 2021 Orange X is carbon neutral and works to reduce environmental impactbecame the first fintech in the country to offset all its emissions since 2020 through regenerative agriculture and livestock projects in various parts of the country.
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