This tool has increased, both its acceptance and those who create the content, as verified by the Sopotify Culture Next report, andwhich shows that content in podcast format has grown by 40% from year to year, especially among members of Generation Z.

Last year the company announced implementation of the video option, which started as a trial in the United States and was tried out a tool for content creators who can produce and publish podcasts of clips within the platform, which results in a closer proximity to the user. The option was later extended in Mexico, UK, Australia, Germany, France, Italy, Spain, Brazil, Ireland, Canada and New Zealand.

As a result, the latest announcement is that this tool will be available in more than 180 countries including Colombia, Argentina and Chile, this is to name a few because it is believed to be available where AnchorSpotify podcast creation software, currently available.

“The different tools and options on the platform give us assurance that we can do a better job of reaching our community. With this new function, we will be even closer, always with the best quality”stressed the creators of Desconectados, a podcast between friends about current affairs and music, to the portal technocio.

In this way, the application establishes itself and enters into direct competition with such formats, such as YouTube. But for now we have to wait how it is added and how it works. Another piece of data the company has made clear is that content creators don’t have to completely switch to a visual format. In fact, platforms suggest that they can choose to move across both types of content. that they will publish; which means they can produce content either with video or audio alone.

On the other hand, the previously mentioned portal adds “For digital creators, what makes Video Podcasts so great is the flexibility in consuming their content. On Spotify, they can switch between active viewing (with the video in the foreground) and listen in the background, so you can take your show seamlessly on the go. This means that now everyone can enjoy their favorite episodes anywhere and anytime.”