in just one month Elon Musk has revolutionized the ecosystem Twitter from top to bottom. It is true that all the decisions he made went well, but contrary to what many expected, the social network did not collapse under the weight of the controversy that almost always surrounds the South African tycoon. The world’s richest man has a clear idea of ​​what Twitter 2.0 should be like, and it’s weathered the controversy Blue TwitterIt is user verification through a payment systemwhose relaunch is imminent after experiencing several discrepancies which resulted in a proliferation of users impersonating individuals or companies.

Blue Twitter is monthly subscription which adds a blue tick to the account and offers early access to new premium features. Initially available exclusively for iOS systems for $7.99 in the United States, Canada, Australia, New Zealand and the United Kingdom. The service includes additional functionality for subscribers, such as customizing the app icon itself and account themes, activating ‘Reading Mode’ or creating folders of items saved from ‘Profile’.

Another change brought by Twitter Blue is the meaning of blue tickwho will get an account not because it is “active, famous and genuine”, but also because it has active subscription to Twitter Blue. To distinguish one from another, that is label ‘official account’. But then many users take advantage of verification to impersonate prestigious entities, influencing companies like Nintendo, Eli Lilly, or Tesla, which see how users with blue ticks pose as them. There is no choice but to suspend the service until further notice.

Twitter Blue is expected to be operational again, with modifications, this Friday. There won’t be a single symbol marking the account as verified, however three different colors, and users will be able to display more than one on their profile. To prevent spoofing, all verified accounts will be manually authenticated before verification is enabled.

The corporate account will now have a symbol Gold color. government agencies, one of them Gray. Individual user accounts, whether well known or not, will stick with one blue. Also, these symbols can be combined. If a verified user works for a government agency or business, they’ll be able to display a symbol on their account that identifies them as part of that organization.

The new Twitter Blue is coming with more news promoted by Musk himself. For example, priority will be given to vvideos in vertical format with TikTok styleto payment and security in a direct message. You will also be given the opportunity to write longer tweets, though it hasn’t been determined how many characters each comment has. It will also give an edge on advertisementwhich will serve as one more “entertainment”.

New staff will be needed to implement these new features. As such, Twitter will begin hiring after undergoing massive workforce cuts and losing many employees who chose to leave before working under the harsh conditions Musk imposed.