For the first time in thirteen years in a row, soft drink has stopped taking first place in the top 100 the most valuable brand in the world prepared by the consultant between brands. The soft drink brand has since been relegated to third place in the rankings, following that Manzana (first place) and Google (second place).
The report estimates Apple’s brand value to be $98.3 billion, 28% more than in 2012. For its part, Coca-Cola’s brand value also increased, albeit only by 2%, reaching $79.2 billion. Regarding Google’s brand value, it has grown by 34%, rising to 93,291 million dollars.
The fourth place in the Interbrand ranking goes to IBM, while Microsoft is in fifth place, demonstrating the clear dominance of technology brands in the current landscape. They are followed by General Electrics (sixth position), McDonalds, Samsung, Intel and Toyota. Of the 100 brands that appeared in the ranking, Facebook scored the most (43% more), while the biggest drop was for Nokia (65% less).
Regarding the presence of Spain, zara It is the first to appear in the ranking, in 36th place, with a value of 10.821 million dollars. That represents a 14% increase over last year, where he ranked lower. In the 84th position is Santanderwhich a year ago was 76th on the list with a value of 4.660 million.
The first European brand to appear in the ranking is Mercedes-Benz, eleventh, followed one place lower by rival BMW.
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