Leading luxury brands will showcase their latest makeovers at London’s Privé Salon from 20-22 April 2023 at the exclusive Royal Hospital Chelsea, with UK product launches including the exclusive collection of Montblanc watches on display just weeks after its world debut in Geneva. The season opener was one of the few trophy events sanctioned on the elite grounds of Chelsea’s Royal Hospital.

World-class luxury brands are a unique draw for guests of London’s Privé Salon, which line up alongside a number of cutting-edge cars making their UK debuts, plus the Concours de Vente’s unique confluence of 75 classic collections priced from £250,000 to over £250,000. 1 million, all of which are available for purchase.

Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation since House first revolutionized writing culture in 1906. This innovative spirit also permeates the history of House watchmaking. , which began in 1858. The Montblanc 1858 8000 Capsule Collection pays homage to the brand’s rich watchmaking heritage and is described as a tribute to the world’s 14 highest peaks and the mountaineers who climb them. The four models join Maison’s ‘Zero Oxygen’ watch series, which boasts features for explorers in harsh environments, including zero oxygen in the case to eliminate fogging and stop movement oxidation. Each of the ‘Eight Thousand’ also has a dark gray glacier pattern dial with a Sfumato effect, reproducing the colors of rock and ice at 8,000 meters.

The Montblanc 1958 Iced Sea collection also gets a new dark gray dial color, and it will also be on display at Salon Privé in London and the UK for the first time. The colors are inspired by the Mer de Glace, a glacial valley located on the northern slope of the Mont Blanc mountain range. The creation of glacial balls involves a special technique called Thank You as a base, which provides a surprising sensation of depth and lightness. It is housed in a 41mm stainless steel case with a caseback featuring 3D engraving of an iceberg and a black diver.

The renowned Boodles family jewelery house was founded over two centuries ago and has an illustrious reputation for innovative designs and quality craftsmanship. Symbolizing “Britain’s best wishes”, famous creations include a silver stand for Queen Elizabeth II’s 1947 wedding cake. Visitors to London’s Privé Salon at Boodles are encouraged to try on her famous Raindance ring, housed in the V&A Museum as an icon of British jewelery design.

New life has been breathed into Norton Motorcycles and the iconic brand will present its latest revival model, centered on the reborn Commando 961. The brand’s legendary racing history is celebrated with the V4SV, resplendent in aerospace-grade carbon fiber bodywork. billet aluminum frame, while the upcoming VC4R will also be teased for visitors to London’s Privé Salon.

Krazy Horse Motorcycles will be showcasing the latest Indian Motorcycle models as well as one-of-a-kind exclusive motorcycles from the Krazy Horse Custom Collection. Visitors to the Privé London Salon can even get their dream Indian Bike installed at the Royal Hospital Chelsea.

Ventura specializes in classic Riva boats, not only assisting with sales and brokerage, but also helping buyers find specific models. It is the exclusive distributor of Ferretti Group brands in the UK including Riva, Pershing, Ferretti Yachts, Itama, Mochi Craft, Custom Line and Wally. The Royal Chelsea Hospital location on Thameside is the perfect location for this expert cruise broker.

Andrews Boathouses restores and revives the magnificent Andrews speeder boats built from the 1930s to 1970s. Synonymous with lazy days on the River Thames, they perfectly complement the Salon Privé lifestyle, especially since each boat mano is custom built. reverted to “concours standard” with features including a Bang & Olufsen Bluetooth speaker and collapsible champagne cup holders.

The UK’s leading helicopter supplier, Sloane Helicopters, has more than half a century of experience and has been the sole distributor of Agusta VIP helicopters in the UK and Ireland for almost 30 years. It has also sold more than 500 new Robinson helicopters, offers authorized support and maintenance from four bases and even operates a renowned flight school outside Sywell airfield. London’s Privé Salon will be the perfect introduction to those looking to take to the skies.

Suns Lifestyle embraces outdoor luxury with its range of premium aluminum louvered pergolas and complementary collections for living and dining areas. Designed to be worn all year round, the Suns Lifestyle team will be demonstrating the amount of personalization on offer, so that visitors to Salon Privé London can create a genuine extension of their home.

Lord & Lama’s unique sculptures and furniture will include the latest private supplier collection for private clients, collectors and interior designers, titled ‘Prehistory’. See fossil wood expertly crafted into stunning home furnishings.

Passionate artist Anna-Louise Felstead is a household name in the classic car world, and a graduate of Central Saint Matins and the Royal College of Art has been immortalizing the classic car show scene for more than 15 years. Described as a reportage artist, his work has been featured in motorsports magazines including Octane, and he is also known for his ‘naughty’ car scenes!

Salon Privé London is one of the most prestigious automotive events in the world and a sister event to the world-famous Salon Privé at Blenheim Palace, now in its 18th year. ^{many years} .

Located in the heart of affluent Chelsea, Salon Privé London attracts a younger, high-income audience; the inaugural event proved to be a resounding success with audiences focusing on those in the southeast and home country.

Billed as the capital’s most exclusive auto party, Salon Privé London offers plenty to see and do besides motoring attractions. There will be a luxury shopping center with brands such as British designer Boodles high jewelery and watches from the famous luxury brand Montblanc.

Food and hospitality will also be first class, in the tradition of the famous Privé Salon, with a three-course lunch, delectable Pommery champagne, London Essence Co cocktails and fine Chateau La Gordonne wines.

Other highlights include Boodles Ladies’ Day on Friday, fun for the whole family on Saturday at Salon Privé, plus exclusive VIP hospitality at The Sloane and DJs who keep the party going late on Thursday and Friday.