Photo and video quality is a smartphone’s defining feature, and it’s often what differentiates one device from another. And what are the main ingredients that determine quality? Simply put, the image sensor of a smartphone camera.
Samsung’s new premium device, the Samsung Galaxy S23 Ultra, incorporates one of the world’s highest-resolution mobile image sensors: 200 megapixels. Demonstrating the true power and detail of the ISOCELL image sensor, Samsung took to the streets in London to showcase photos captured with 200MP technology in brilliant resolution on one of Europe’s largest billboards. Check out the video below for a behind the scenes look at the event.
“Few places in the world are more iconic and eye-catching than the bright lights of London’s Piccadillysaid Annika Bizon of Marketing and Omnichannel at Samsung Electronics UK. “So what better place to demonstrate the prowess of our Samsung technology while giving consumers a chance to have fun? It’s important to show in an accessible and imaginative way like this what innovation can help people achieve it..”
To liven up the event, Samsung set up a vintage photo booth with the Galaxy S23 Ultra to capture epic moments using the HP2’s ISOCELL image sensor with a 200MP camera, then shared the results on the big screen, showing how many pixels can really mean epic details. Ran Chae, from the Global Marcom team in Samsung Electronics’ Device Solutions division, explains: “We took a 200 megapixel photo taken at the booth and projected it onto a large Piccadilly Circus billboard in London, which is almost 700 inches high, then zoomed in about 8.5 times to show the photographic quality of each pixel. even at spectacular zooms.”
More than 100 content creators representing various communities from across the UK participated in the event, along with community members and contest winners. They each took their photo inside the photo booth, where the advanced 200MP ISOCELL HP2 image sensor captured their epic moments in ultra-high resolution for sharing on the iconic Piccadilly billboard. The photo booth was highly attended over the weekend, with over 200 visitors and over 800 photos taken inside over the two days.
Leading photography makers are relishing the opportunity to be in the spotlight and put ISOCELL technology to the test. Photographer Chris Priestleywho shared content throughout the event with his 1.3 million followers on social media, explained: “As a photographer, I’m often behind the camera, so it’s great to be on the other side and see for yourself the incredible quality of technology.“.
People from all over the world are eager to participate as their photos are rendered in very high resolution on large screens. Creators from the United States, India, China and Germany capture beautiful selfies or landscapes brought to life on billboards with 200 megapixel technology. Valentina Padewho came from Germany and shared his experience with his 844,000 followers, was very enthusiastic: “Being photographed in a photo booth and seeing my XXL picture on a Piccadilly Circus billboard… I still can’t believe it!“.
In addition to the photo booth, Samsung is holding a photo contest for Galaxy S23 Ultra users in the US and UK to spark more conversation on social media. Contestants took to Instagram with the hashtag #SharetheEpic by snapping a 200MP photo with their Galaxy S23 Ultra devices for a chance to see it live on a famous billboard. Participants submit a wide variety of images, from landscapes to family and friends, beloved pets, and even selfies. In total, 14 user photos were selected in the pre-event contest. Several winners attended in person to experience the epic details of their 200MP photos live on the big screen, as one of them shared: “I’m so excited to see what 200MP looks like on the big screen… Wow, that’s my photo, so sharp!“.
The public was also excited to join Samsung in the photo booth for the chance to see their images rendered in incredible detail on the billboard, with many in awe of the sharpness of the images: “200MP wow, the camera quality of the new Samsung Galaxy S23 Ultra is amazing, can you send it to me?“.
Audiences cheered as images captured by ISOCELL were rendered in epic detail, focusing on lifelike details with incredible definition, from hair to freckles. One of the public’s favorites is content creators jos ryanwho shared content about her career as a model: “It was so much fun to see Josh Ryan in person that I keep seeing him on the big screen. It’s so zoomed in that the detail is amazing“. Josh also shared his experience with his 3.6 million social media followers after the event.
Visitors were happy to capture every moment of the event. Creators specialize in technology kadeawho shared an Instagram post from the event with his 25,000 followers, praising the product and the experience: “It’s amazing to be part of this once-in-a-lifetime innovative experience and to get the product – it’s amazing to see the incredible level of detail your camera can capture on the big screen!“
Instagram and TikTok users alike are amazed to see the epic details illustrated on the huge billboards, which is driving massive engagement online. Lifestyle creator Lead Fatwho shared her experience of the event via Instagram reel, receiving hundreds of positive comments, including one about the enlarged detail of her “eyelashes” and another close-up shot shown on the big screen.
You can view pictures and videos from the event on Instagram and TikTok, or even better, if you’re a Galaxy S23 Ultra user, get involved by sharing your own 200MP images with the hashtags #SharetheEpic and #MorePixelsEpicDetails.
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