Alicante. Technology Navilensthat appears in Alicante University and based in Murcia, He continues to add spaces where he appears to provide information to people with visual disabilities. Recently, they have put your code to recognize your product on Ausonia brand packaging “Always Discreet”. to increase its accessibility. Also in Aunt Bessie’s branded comfort food at great Britain.

On Ausonia women’s intimate hygiene products, the code contains accessible information about product content and instructions for use. In addition, from Navilens they confirmed that technology helps simplify the shopping experience on the shelf. From the Accessibility area of ​​P&G, they assured that this is a pilot project “which represents the first step towards increasing accessibility and representation in product design and marketing”, according to sumaira latifHead of Accessibility at P&G.

On the other hand, some Aunt Bessie brand french fries snack containers also include these codes to make shopping more accessible to people with visual impairments and, also, to provide ingredient and other information while at home. Already in 2020, the company also reached an agreement with Kellogg’s company to launch boxes of one of its cereal brands so that blind or partially sighted people can recognize the product thanks to the Navilens code and implementation.

He University of Alicante Mobile Vision Laboratory beside the company neositec they created Navilens, that system Allows persons with visual disabilities to be guided through the use of mobile devices and their applications. The system, based on BIDI codes, is unlike other markers such as QR codes, It has a powerful algorithm based on Artificial Vision which is capable of detecting multiple markers at a great distance in milliseconds, even in motion and without the need to focus. This system, designed from a corporate-university collaboration strategy, helps people with blindness or low vision to guide themselves completely independently.

In addition, their code can often be seen on public transport in many cities in Spain and also internationally. For example, he has already deployed his system on the Los Angeles subway and previously, on a pilot basis, the New York Metropolitan Transportation Authority installed Navilens technology. at Station Jay St – Metrotech, one of the busiest in New York. The presence of this system in the United States increases in 2022 with the arrival of Navilens to San Antonio, in Texaswhere the code can be found at a bus stop in town to help the blind.