Social network Twitter unveiled its new logo on Monday, replacing the blue bird on its website with an X, as part of a wider change.

The social networking site now features the company’s new logo: a white X on a black background.

“Powered by AI (artificial intelligence), X will connect us in ways we have only recently begun to imagine,” its chief executive, Linda Yaccarino, said on Twitter Sunday, a day after Musk announced plans for a logo change.

“Soon we will be saying goodbye to the Twitter brand and, little by little, to all the birds,” the tycoon said, hinting at the end of the image where the word “tweet” (tweet) came from, referring to the birds’ singing.

“Like this, but X,” Musk said over a traditional bird image against a black-and-white background.

Yaccarino, an ad sales executive at NBCUniversal, whom Musk hired last month to become Twitter’s chief executive, said the social network would triple its reach.

“X is a future state of boundless interactivity – focused on audio, video, messaging, payments/banking – creating a global commerce site for ideas, goods, services and opportunity,” the executive tweeted.

“There are absolutely no limits to this transformation,” explains Yaccarino.

Since the billionaire bought the app for $44 billion in October, the advertising business has partially collapsed as advertisers resisting mass layoffs gutted Musk’s content moderation and management style.

In response, the tycoon introduced a payment service on the platform for new revenue.

Twitter, founded in 2006, has used the bird sign since its inception, when the company purchased a light blue bird design for $15, according to design website Creative Bloq.

The 52-year-old Tesla founder previously said his takeover of Twitter last year was “an accelerator for making X, an app for everything,” a reference to the company X.com he founded in 1999, later version of PayPal.

Such apps can still function as social platforms and also include messaging and mobile payments.

Musk has named Twitter’s parent company X Corporation.

“If a good enough X logo is published tonight, we will put it online worldwide tomorrow,” he said.

Musk made other X-related comments, such as the new logo should be “Obviously Art Deco (style)” and that, under the site’s new identity, a post would be called “X.”

Twitter is estimated to have about 200 million daily active users, but has suffered from repeated technical failures.

Since Musk acquired the social network, many users and advertisers have reacted negatively to the free service’s new fees, as well as the return of right-wing accounts that have been banned.

Earlier this month, Musk said the platform had lost nearly half of its ad revenue since October.

Parent Facebook Meta earlier this month launched its own text-based platform to rival Tweeter, called Threads, which has up to 150 million users, according to some estimates.

However, the time users spend on the new app has been dropping for several weeks, according to data from analyst firm Sensor Tower.