Internet technology company Byte Dance is looking to capitalize on the success recorded by social network TikTok with the launch of its e-commerce business in the United States after several months of testing.
The Chinese conglomerate has seen the success of other Asian platforms such as Shein and PDD Holdings’ Temu, a situation it aims to emulate through a series of efforts a function in your main app, that allows your users to make purchases.
Currently social platforms It has more than 150 million users on American soil, who can now see, in their feeds, videos and live broadcasts with links to purchase items, as it offers tools for content creators and other brands and merchants.
New features include a shop tab, where companies can display their products with logistics and payment solutions powered by TikTok.
Likewise, the platform detailed that its shopping services are also integrated into third-party services such as Shopify, Salesforce, Zendeskamong others.
The new e-commerce service is available in other countries such as Thailand, Vietnam, Malaysia, Philippines, Singapore and England.
Read more: TikTok and Shopify created tools to increase online sales for entrepreneurs and SMEs
Ban on TikTok
The expansion of this social network occurred amid various accusations from several US officials that They are trying to ban the social network in the country debating security issues.
In March this year, TikTok CEO Shou Zi Chew confronted US lawmakers, who claimed that application used by the Chinese Communist Party and offering content that could harm children’s mental health.
Meanwhile, the manager assured that they were right committed to privacy and it has not provided information about its users in the United States to the Asian giant’s government, even indicating that this has not been requested.
On December 15 last year, the Senate unanimously approved it prohibits the use of TikTok on mobile phones and any government-issued devices.
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With information from Reuters
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