Two-thirds of the 2,600 exhibitors at the fair come from 55 different countries, a new record – 300 international exhibitors are located in 23 national and regional pavilions – six inaugural pavilions – the huge interest in the national pavilions underlines that Agritechnica 2023 is where Global business belongs.

With 23 countries and regions, the number of national pavilions at Agritechnica 2023 remains the highest in its history, showing that the exhibition of products and services under a national flag has many benefits. New this year are the Netherlands, Northern Ireland, Sweden, Ukraine, Nebraska State and Taiwan pavilions. For the first time, Greek companies received export incentives

Participation in the Agritechnica 2023 pavilion program allows companies to participate in the world’s largest trade fair, a special incentive for small companies. Most pavilions are managed and funded by economic development agencies.

The number of pavilions at each edition of the fair has grown along with Agritechnica’s international reach over the past decade, and there are several notable newcomers in 2023.

Six new pavilions

This year’s new pavilions, from Ireland, the Netherlands, Northern Nebraska, Sweden, Taiwan and Ukraine, will offer visitors a range of technical solutions from agricultural inputs, rangeland technology, electronics and hydraulics to grain harvesting and storage.

The Ukraine Pavilion, located in Hall 5 and focused on tillage solutions, grain storage and harvest logistics, will attract the attention of international visitors looking for options for large-scale farming. Ukrainian companies have accumulated extensive technical experience over the years – some of it during very difficult times – which could provide many discussion points in the 16-company pavilion.

The Netherlands Pavilion, in Hall 25, hosts 21 innovative companies from the Netherlands, including smart agriculture start-ups and scale-ups offering drones, mobile robots and optical cleaning equipment, potato and crop handling and sorting, and horticulture. The pavilion is organized by the Dutch Business Agency (RVO) and the Brabant Development Agency (BOM).

Pavilion highlight

To promote “French excellence” and diversity in the agricultural equipment sector, Business France will host a French pavilion in Hall 7, which will host more than 20 companies that will showcase solutions in the fields of equipment, biotechnology, application software, fertilizer, environmental or technological transition new. storage.

The UK Pavilion in Hall 7, hosted by UK Tag, (Technology for Agriculture and Genetics) will feature agricultural technology companies looking for new markets outside the UK.

Most of the Spanish exhibition companies are organized by Agragex, the Spanish Association of Exporters of Agricultural Machinery and Components, a strong partner of Agritechnica. The two large pavilions from Argentina and Brazil in Hall 9 will be accompanied for the first time by a focused conference on Argentina, Brazil and Uruguay Latin America entitled “LATAM – is it time to invest?”, which will be held at the Convention Center initiated by the Ministries of Agriculture of Argentina and Germany and hosted by DLG International, APEX Brazil and “German-Argentinian Dialogue on Sustainable Innovation in Agriculture”, the new conference offers presentation topics and networking among participants, which mainly include agricultural professionals from South America and Germany. The pavilion attracts new exhibitors and new technologies.

Pavilion highlight

To promote “French excellence” and diversity in the agricultural equipment sector, Business France will host a French pavilion in Hall 7, which will host more than 20 companies that will showcase solutions in the fields of equipment, biotechnology, application software, fertilizer, environmental or technological transition new. storage.

The UK Pavilion in Hall 7, hosted by UK Tag, (Technology for Agriculture and Genetics) will feature agricultural technology companies looking for new markets outside the UK.

Most of the exhibition companies in Spain are organized by Agragex, the Spanish Association of Exporters of Agricultural Machinery and Components, a strong partner of Agritechnica.

The two large pavilions of Argentina and Brazil in Hall 9 will for the first time be accompanied by a conference focused on Argentina, Brazil and Uruguay in Latin America entitled “LATAM – is it time to invest?”, which will be held in the Convention Center. Initiated by the Argentine and German Ministries of Agriculture and organized by DLG International, APEX Brazil and the “German-Argentinian Dialogue on Sustainable Innovation in Agriculture”, this new conference offers presentation topics and networking among the participants, most of whom are agricultural professionals from the Americas South and Germany.

The pavilion attracts new exhibitors and new technologies

The pavilion features many exhibitors for the first time Agritech and for visitors, it is a way to discover technical solutions from around the world.

“This year we are very pleased to see the large number of new technology companies present in the hall, which, with their innovative approach, is a good way to attract new investors and customers to Agritechnica,” said Ulrike Schmidt-Machinek, Head of International Sales DLG (Agricultural Society Germany), organizer of Agritechnica.

A pavilion adds cultural color

“Each pavilion at the exhibition has its own focus and atmosphere, which is positively influenced by the products presented. The presence of the country’s flag on a pavilion also adds a cultural element with prominent signage that can be seen from most corners of the pavilion. Additionally, most pavilions host special networking events with traditional food and drinks. State pavilions are often visited by high-level representatives, such as ambassadors or ministers, with appropriate media coverage,” Schmidt-Machinek added.

In the Agritech 202365% of the more than 2,700 exhibitors came from outside Germany, which represents a new record, and among them, 300, i.e. 17%, chose to stay in the pavilion.

National and regional pavilions are spread throughout the exhibition site depending on the product selected. The countries that have regularly participated in the last 15 years are: Argentina, Brazil, United States, Canada, China, Finland and Spain. Exhibitors from Greece will be supported by Business Greek, Greece’s official economic development organization.