Spain stands out for its beer production and it is recognized internationally. A clear example is this Spanish drinks brand which is successful in the UK. This is Cruzcampo, belonging to the Heineken group.

This beer has landed in over 5,000 bars in the UK in just five months. Its conquest will not only reach the bars, but will also be distributed in the Food sector, since it is expected to be marketed in the Tesco chain.

The Cruzcampo brand’s export strategy in the UK is no coincidence and there are variants that come into play. Director of the Heneiken Brand Unit in the UK, Matt Saltzsteinexplained that they knew there would be demand: “Tourists returning from Spainespecially from Andalusia, we are asked a lot on social networks Where can you get this beer in the UK?

Factors that make Cruzcampo beer successful in Andalusia

That British tourists loyally go to Andalusia, 2.4 million people from the UK visit the region according to the INE. In addition, around 81,000 British citizens live in the autonomous community of Andalusia.

Another factor causing this expansion is because technology. Through a marketing campaign spread across television and social networks, has bombarded the British public.

The other elements are his way to present it in English pubs, with Andalusian inspiration with posters, glassware and crockery typical of the Spanish region. Saltzstein assured that they were “delighted” to have been introduced to the UK a beer with more than 100 years of history.