In the 70s, saying “May the force be with you” was like saying good morning. Nowadays it’s more than just pop culture
You might think that the article is finished in one sentence: May 4 is Star Wars day the similarity of the phrase “May the force be with you” with “May the 4th be with you”. But there’s more, because things don’t just appear, let alone a global social phenomenon like May 4th. So grab your lightsaber, sort the Midichlorians, and get ready for a story you don’t know. May May 4th be with you.
Margaret Thatcher, Jedi or Sith?
If in England you ask who is the most hated prime minister in history, Most people tend to answer “Margaret Thatcher”.. It cannot be said that the Iron Lady was the most popular, although she went down in history precisely for that reason. And do you know on what day he was elected prime minister? Accurate: on May 3, 1979just two years after the premiere of ‘A New Hope’.
The Conservative Party, to celebrate the victory, dedicated an advertisement to him the following day in the Evening News newspaper (which closed in 1980) stating “May the Fourth be with you, Maggie. Congratulations” (“May all four of them be with you, Maggie. Congratulations”). This is the first time it has been used to celebrate May 4th, but a year earlier it was used as a way to commemorate the 4th of JulyAmerican Independence Day. By then, ‘Star Wars’ had become part of pop culture and The phrase is repeated tirelessly in the midst of “Starwarsmania”. Then, it was forgotten in the 80s and 90s until the Internet came along and caused fans around the world to adopt May 4th as the “official day” of Star Wars on forums and social networks. a celebration that increased when Disney acquired LucasArts and decided to make it an official, full-fledged event, with a series premiere on Disney+, a parade, and an entire network of merchandising (of course) for this purpose.
It all started with Margaret Thatcher and has ended with a celebration of the saga that has been with us for more than 45 years. With ‘The Acolyte’, ‘The Mandalorian and Grogu’, season 2 of ‘Ahsoka’, ‘Skeleton Crew’ and season 2 of ‘Andor’, among many other projects, we have plenty of May Fourth left to enjoy. May the force be with youtoday more than ever.
In Espinoff:
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