MADRID. (Portaltic/EP) – Google has announced that it will be expanding its new policy on financial services advertising to more countries to combat fraud associated with them, after verifying the success of the new measure in the UK.
The tech company implemented a new step in its Google Ads financial products and services policy last year in the United Kingdom, requiring advertisers to demonstrate that they have authorization from a competent authority.
Google said that since making this policy change, there has been a “sharp drop” in reports of ads promoting financial fraud. For this reason, as stated in his statement, his party plans to expand it to more countries, starting from Australia, Singapore, and Taiwan.
In this way, advertisers must demonstrate that they have authorization from their respective country regulators to be able to operate the services they promote, in addition to having completed verification of Google’s advertiser program.
The move creates a “new layer of security against fraudsters”, as the company has highlighted, that will help further protect the network from financial fraud.
From Google, they confirmed that “in the coming months” they will be expanding “more of these verification requirements to advertisers in other countries and regions”
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