Prior to the Hot Sale, the president of the Mexican Online Selling Association, Eric Prez-Grovas, pointed out that this offer period is important for people, precisely because of the acceleration in prices due to inflation.
“There is no better time for Mexican consumers than being able to buy what they need at incredible discounts. In these times of accelerating inflation, being able to buy at a discount is a great moment for Mexican consumers,” he told a news conference.
During that period, according to Amazon data, more than 80% of customers searching for products on this date prefer to access their stores, so they expect to replicate the results during Prime Day.
“I am very pleased to say that Amazon Hot Sale 2022 was a success. We generate huge savings for our customers with the thousands of offers we offer. The promotions that we prepared really exceeded our expectations for the participation they generated. In addition, this is an excellent opportunity for SMEs and craftspeople to join forces and offer customers attractive offers that increase their sales,” said David Miller, CEO of Amazon Mexico.
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