Aldi has opened its first store without checkout, allowing shoppers to pick up products and leave without waiting in line to pay.
That new supermarket site discount in Greenwich, southeast London, will also allow customers to purchase alcohol, using facial age-estimating technology to check if they appear to be over 25.
The movement follows the footsteps Rivals Amazon and Tesco, which has opened a cashless shop.
Staff will use a series of high-tech cameras to follow customers as they shop, then check on them as they leave.
(PENNSYLVANIA)
Aldi had been testing the store with employees for the past few months before launching the service on Tuesday.
The goal is to end the long queues at the store and can lead to the opening of more sites.
Customers must register with Aldi’s Shop&Go app, which allows them to enter the store, pick up an item, and then leave.
Aldi said customers wishing to purchase alcohol would be able to use facial age estimation technology to authorize their purchase.
This technology provided by Yoti allows customers to confirm their identity through the application. Anyone who opts out will be age verified in the store.
Aldi UK & Ireland CEO Giles Hurley said: “Today was the culmination of months of work, at least from the team here at Greenwich, and I’m looking forward to seeing how customers react to our trial.
“This store uses the latest retail technology.”
Store manager Lewis Esparon said: “We’ve been working on this day for several months, so it will be great to see how our customers react to the new technology.”
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