amazon have announced that they have successfully stopped three websites dealing with the buying and selling of fake reviews from their fraudulent activity after taking legal action earlier this year.

The company led by Jeff Bezos confirmed that the website Five Star Marketing, Matronex and AppSally, is no longer available as a result of this legal process. All of them published fraudulent content aimed at Amazon customers in the United States, Germany, Britain, France, Italy and Spain, according to the multinational company.

As a result of this closure, almost 350,000 people who use this page and are willing to write fake reviews about products amazon “they no longer have the incentive to do so”.

As they have stated in a blog post, the company considers that “the product review they are one of the most useful functions” and that it should offer “the confidence to buy or not the product and also provide a way for honest entrepreneurs and entrepreneurs to differentiate their products from others with similar characteristics”.

However, he believes that this is only useful “if they accurately reflect what consumers have been real experiences with a product”, so it seeks to address all that do not meet these criteria.

litigation will follow

To continue their efforts to ensure a safe shopping experience, they have also announced that will take legal action against Extreme Rebate, one of the other major buying and selling review pages. This is a Hong Kong-based website that posts misleading reviews on Amazon locations in the United States, Europe, Japan, and Canada.

As Amazon has learned, extreme rebates manage the fraud model that offers free products and up to four dollars for a five-star rating that is at least 15 words long and includes photos and videos.

Amazon expects to receive information about who has contracted its services for remove fake reviews which have not been identified and eliminated by advanced processes and monitoring technologies.

The company has remembered that they introduced product review in 1995 and has a “clear policy” that prohibits fraud and abuse, including payment for reviews and requests for positive reviews.

It also has details has more than 10,000 employees worldwide who are dedicated to protecting businesses from fraud and which combines these human teams with advanced machine learning technology (‘machine learning’). As a result of this action, Amazon has determined that more than 99% of the products viewed on Amazon contain only genuine reviews.

“Our goal is to offer our customers the best shopping experience and, in this case, a strategy to prevent this page activity from working”show in this paper.