Amazon will develop sports apps. Page Information he cited sources with direct knowledge of the project. Sports like football continue to attract large audiences who follow the teams and players live. Especially in the United States, people are increasingly moving from pay TV to subscriptions flow.

For this reason, Amazon.com Inc (AMZN.O) will work on an application to view competitive content. This move is likely to complement efforts to duplicate sports programming through its Prime Video service, the main channel for attracting consumers to its shopping platform.

The company has acquired the rights to stream games, including franchises. Thursday Night Football National Football League and Premier League football matches in England. With this, he will enter to compete with the leading sports broadcaster in the United States, Walt Disney Co.

The move comes as Amazon CEO Andy Jassy is doubling down on the company’s streaming ambitions. YouTube also recently signed a multi-year deal to exclusively stream the NFL’s Sunday Ticket game bundles in the United States.

Due to current inflation, tracking unprofitable business units and laying off staff, Amazon has taken steps to offset rising costs and decreased consumer demand for on-screen entertainment.

The date on which Amazon will launch the new storefront is yet to be confirmed. In Latin America, ESPN and DirecTV have the apps with the most live streaming subscriptions for sports. It should be noted that Mobdro, an application that is available for free to football fans, was recently banned.