The Body Shop was taken to court. A division of British cosmetics, skincare and perfume company The Body Shop has been established under bankruptcy administration of management company FRP Advisory. The decision comes less than three months after the company was bought by German company Aurelius for 207 million pounds (243.2 million euros).

German venture capital firms have acknowledged that has not been able to revive the company after its poor performance during the Christmas campaign. Meanwhile, bankruptcy administrators have stated that “they will consider all options to move the business forward” after years of economic hardship.”

As reported by the manager, online and physical store operations will continue to run normally during the process and Only UK assets will be affectedbut not in other countries.

“The Body Shop continues to be guided by its ambition to be a modern and dynamic beauty brand, important to its customers and capable of competing in the long term,” said managers, who assured that A “lighter” and “financially stable” structure must be achieved.

The Body Shop changed hands in November and is owned by German venture capital fund Aurelius

Operation could endanger more than 2,200 jobs, as announced earlier this week. This movement is a continuation of a series of other strategic moves that the company has made, such as the closure of more than a hundred companies during 2023 or the departure of the CEO a few months after his appointment.

The Body Shop Founded in 1976 by environmental activist Anita Roddick and her husband, Gordon Roddick. The company has almost 200 stores in the UK, distribution centers and group headquarters.

At the time of the official purchase by Aurelius in November 2023, The Body Shop employs approximately 7,000 people in 89 marketswith 900 stores operating directly and another 1,600 through franchises.

According to the latest data, in the second quarter of the current fiscal year, The Body Shop reduced its turnover by 12%, to 800 million reais (152 million euros), with pre-tax proceeds of 23.3 million reais (around four million euros). In the first half of the accumulation (ending in June), the chain experienced a revenue contraction of 15%