Decio Lima

President Sebrae

Have you ever thought that the simple fact of giving preference to the work of small entrepreneurs is an act of citizenship, which carries with it a series of significant implications? When consumers decide to make their choice in a shop, place, or even on the street, we establish that we are part of a micro entrepreneur, micro and small business, it exercises power that is far more than the simple acquisition of a product. product or service. This has the potential to shape not only the local economy, but also the social and environmental outlook of a region.

When the Brazilian agrees, he is not faced with large factories and chains, nor does he find small entrepreneurs, he is a padaria, mercadinho, fruit shop. This means that buying from small, local companies strengthens your community’s economy. This is because financial resources invested in local businesses tend to remain in the region, resulting in a virtuous cycle of prosperity, including social justice.

Deliberate choices can directly influence work management, for example. By preferring local products or services, communities encourage the growth of companies in their area, which in turn creates more jobs. This contribution to the local workforce has the potential to significantly improve the quality of life of the community. Because micro and small companies take a leading role and are responsible for 8 out of every 10 formal jobs created.

On October 5, when the country commemorates National Micro and Small Business Day, Sebrae will lead a broad movement encouraging people to make purchases at small businesses. This public information campaign shows that everyone wants to prioritize micro individual entrepreneurs (MEI), both local micro and small businesses. Make money for the businessman, who sees his company grow; getting clients, who receive different attention, and getting communities, whose realities have changed.

The “Buy Small!” This will be a permanent item on the business and services calendar. O Sebrae is the sixth strongest brand in the country, just consolidated this year and we provide more than 17 thousand services. We are across the national territory and we will work to make this data a commitment in the country. Empreender occupies Brazil’s second dream position. O Sebrae aims to contribute to the country’s economic and social development by supporting entrepreneurship and small businesses.

Not Brazil, because MPE represents 99% of all companies in the country and accounts for about 30% of GDP. In recent years, micro and small businesses have played an important role in maintaining a positive balance in formal employment. Sebrae data shows that more than 95 million Brazilians have benefited directly or indirectly from small businesses. This contingent is larger than the populations of countries such as France, England and Germany.

Buy your small business in your city! O Sebrae wants to spread this idea and encourage people to reflect on the importance of their decisions. Every day we can prioritize local small businesses, supporting sustainable businesses that invest in their own communities, honoring businesses born in vizinhança. A strong, supportive and just country depends on the actions of every Brazilian.

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