3D Digital Places is raising capital to grow internationally. Mobile Media Content, specialized in technology to enhance operations ticket sales, has raised 2.5 million euros in a financing round led by Caixa Capital Risc, which was already entered as a partner in 2014. The Ministry of Science and Innovation has also participated in the competition; Spodeal, a new project by Sandro Rosell and several former Barça players who have investment funds, and existing investors such as Limorent.

The company, which is based in Barcelona and employs 49 people, will allocate resources to increase its international expansion into new markets and broaden its service portfolio. To this end, in the next twelve months it is planned to recruit fifteen people, both in technology and in customer service.

The company currently derives 50% of its sales in the United States, with Spain, the United Kingdom and Italy the other most relevant markets. Now, their goal is to accelerate their penetration in Switzerland, Germany, and France, as well as Asia-Pacific, where they want to operate more proactively. To do this, they will rely on the platform from ticket sales where the service sees where you’ve integrated.

The MMC project offers digital management solutions for sports and leisure venues with the aim of providing a good experience to spectators in stadiums. The idea is that this will return to the club by increasing subscription renewal rates, activating new digital sponsorship channels and generating a customized viewing experience for potential buyers.

It start It works based on 3D-VR space digitization technology. After receiving technical information from the architects, based on the project designed by the club or company concerned, 3D Digital Venue creates an interactive 1.0 3D model that offers fans the opportunity to sit anywhere within the venue and, this way, get an idea of ​​what the view will be like from that seat before purchasing the ticket.

Now, the aim is to increase their portfolio of services they offer and new products will be launched in the coming months. The first is a sort of notification service encouragementwhich will allow clubs and facility managers to offer upgrades fan entrance. This system is known as in-game seat upgrades, It has been approved by MLB baseball and will soon be implemented across three franchises.

“We are the first non-American company to be approved with this type of solution in MLB”, said co-founder, Michele Marino, along with Francis Casado. From there, their goal is to be able to replicate this product across competitions and sports properties where they work.

In the world of football the solution has been reached Camp Nou, Santiago Bernabéu and Wanda Metropolitano in Spain, Etihad Stadium, Anfield and Wembley in Great Britain. In the United States, up to eight franchises from the NBA, eight from MLS, five from the NHL and five from MLB rely on Digital Venue’s 3D know-how to digitize their venues.