Spotify is not behind in the race to catch the attention of audio content creators. Following Apple’s recent announcement of tools for podcasters, the music streaming platform has rolled out a suite of features that promise to enhance creator and consumer experiences.

Customize Podcast Pages

One of the most striking novelties is podcast page customization. Creators will be able to add biographies and link their social networks, similar to what platforms like Linktree offer. This adjustment will allow podcasters to have a more defined presence on the platform.

New Analysis Tools

That impression analysis This is another important addition. Creators will have access to data showing how and where their podcasts are discovered. This includes the total number of views of your show and individual episodes for the last 30 days.

Creator Control and Preview

Podcasters will have more control over preview your program. They will be able to choose which parts of the podcast they want to feature in a preview displayed on the Spotify home feed, which is similar in style to TikTok.

Automatic Advertising Expansion

Program Spotify for Podcasters, which connects content creators with global advertising brands, will expand its reach to more markets. While the program is currently invite-only in the United States, it will be open to creators from the UK and Australia.

megaphone panel

Megaphone, Spotify’s business podcast hosting platform, will add a new performance dashboard. The dashboard will offer detailed metrics such as average CPM and impression breakdown by podcast, episode, ad placement and listener region.

Improved Podcast Discovery for Consumers

It’s not just creators who benefit from this update. Spotify is also thinking about consumers by adding labels are generated automatically which makes it easier to find content from specific creators or guests.