Visa today shared its final results on consumer spending at the place FIFA officials during the FIFA World Cup Qatar 2022 from November 20 to December 18. Data on what was spent with an entry Visa the place revealed that, in terms of value, fans spent 39% more in Qatar 2022 than at the 2018 FIFA World Cup and 300% more than at the 2014 FIFA World Cup.
Fans have also adopted contactless payments as a payment method the place FIFA, where more than 5,300 payment terminals are deployed. 89% of all Visa transactions are inbound the place made contactless, indicating a strong preference from fans for contactless payments.
Insights into Visa Issuance: How Fans Score
- The top international shoppers during the tournament were Visa cardholders from Saudi Arabia, US, UAE, Mexico and UK; followed by Kuwait, Argentina, France, India and Brazil.
- Spending by fans in the last five countries combined (Kuwait, Argentina, France, India and Brazil) is equal to that of fans in Saudi Arabia.
- US Visa cardholders spend twice as much as UAE Visa cardholders.
- The final match between Argentina and France recorded the highest payout volume of all matches and the highest average value per transaction.
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Saeeda Jaffar, Senior Vice President and General Manager, Gulf Cooperation Council, Visa, stated: “We are experiencing strong demand for digital payment options from consumers, and we are pleased to have set up a payment network that can address this need and allow fans to get back to action quickly throughout this exciting tournament year.
Visa combines football, art and technology with Visa Masters of Movement
Football X Art X Technology Activations, a first-of-its-kind art and technology experience, attracted over 120,000 fans throughout the FIFA Fan Festival. Away fans are given the opportunity to create unique digital artwork, inspired by their own signature move on the digital LED pitch, and eligible fans can receive their artwork as a printed NFT. When creating the artwork, fans are given the option to select color combinations by country; Argentina was the most voted country, followed by Brazil, Morocco, Portugal and Saudi Arabia.
With the 2023 FIFA Women’s World Cup Australia & New Zealand fast approaching in July-August 2023, Visa looks forward to collaborating with its network of partners once again to offer football fans a unique experience that makes a lasting impact on the country, the host and in the global world football community. As digital commerce continues to grow, Visa is inspired by the next opportunity to shine a light on new technology on football’s biggest stage.
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