Some experts have anticipated this generative artificial intelligence This could represent a revolution similar to the invention of the Internet or the arrival of social networks.

Some leaders in the technology sector have even compared the rise of AI to the industrial revolution a paradigm shift which will bring with it a huge economic boost. It could also be a technological avalanche I will sweep away everything that stands in my wayincluding millions of jobs that can be automated.

However, when something is spoken of in absolute, universal terms, it is difficult to know how it might affect you, the person reading these sentences.

Business Insider Spain have tried to put you Some examples, as do graphic artists, who see how their work is used to train artificial intelligence models without their consent; namely writers, who now have new tools for telling stories; or business consultants, who can automate processes that previously took hours.

Even so, these examples may not make you understand the extent to which the presence of AI can affect you.

Then, Imagine for a moment that in a few months you will have a wedding. You have to move from where you live, so you don’t know what the weather is like there, and you’re also not sure what to dress up like, because your relationship with your partner isn’t very close. Worse yet, they have told you that you have to wear green, because there is a dress code.

Here you can see how generative artificial intelligence can help you in that hypothetical example:

The video you just watched shows an example of how this works in English Zalando Fashion AssistantAI tool announced by the German company last April and that was a few days ago Business Insider Spain had the opportunity to see it live and in operation at Zalando’s headquarters in Berlin.

A spokesperson for the e-commerce platform explained to this medium that the artificial intelligence chatbot responds to Zalando’s practical needs. “At the end of the day we have so many products within the platform that we have It is difficult for clients to find what they are looking for“, he has stated.

For this reason, they decided to integrate GPT Chat on the platform reached an agreement with OpenAI (developer of this AI chatbot). Fashion Assistant allows users to ask artificial intelligence any question when they don’t know what they should wear for a particular event or simply ask the assistant to recommend clothes they like.

Currently, due to language issues, it is only available in Germany, Austria, the UK, and Ireland, and is only accessible to certain consumers (heavy user from Zalando, according to internal company sources), but The idea is to reach other markets, including Spain..

“It’s still in beta,” said another German company spokesperson. “We really want to get feedback from customers. We’ve been developing it for some time, we’ve also been testing it internally, but now we want to see what consumers say: Do they find it useful? they ask more than once? Do they end up buying?”

Internal company sources assured that the AI ​​chatbot not only displays Zalando products among their recommendations, but if they don’t have the product, they will show it to you so you can buy it elsewhere: “Ultimately the idea is to give consumers a good experience, we won’t just show what Zalando has.”

A company spokesperson was at pains to emphasize that this is a tool that still exists is in the testing phase, so artificial intelligence models are still being studied and refined. However, he emphasized that this is a sealed model, so consumer data was not used to train OpenAI’s AI model, GPT-4.

Currently in beta, Assistant Mode can still make mistakes.

During the presentation he was present Business Insidera Zalando spokesperson asked his assistant to recommend some Massimo Dutti-style clothing, but not from the brand.

The artificial intelligence recommended that he look at similar brands Hugo Boss, Ralph Lauren one of Tommy Hilfigerbut when asked to show some examples of the brand, the tool only showed Massimo Dutti t-shirts.

When asked about this type of failure and possible bad experiences on the part of customers, a Zalando spokesperson defended that this is why they have not implemented it across their entire user base. “Because this is new technology, we also have to go through those bad experiences. “That’s why we are implementing it in smaller groups,” the spokesperson said.