“We, as leaders and investors in the UK business world, believe that now is the time for change. “For too long our economy has been plagued by instability, stagnation and a lack of long-term focus.” With these words, the signed letter began … by 120 business leaders who have given their public support to the Labor Party. The letter was signed by, among others, former executives JP Morgan, Aston Martin, JD SportsIcelandic supermarkets, advertising giant WPP, or Jimmy Walesthe founder of Wikipedia, assured that “Britain has the potential to become one of the strongest economies in the world” but “a lack of political stability and the absence of a coherent economic strategy have held it back.”
“The country lacks the skills and infrastructure needed to prosper,” the letter said, continuing with explicit support for the formation of a government that polls show would remove conservatives from government. “The Labor Party has shown that it has changed and wants to work with business to achieve the UK’s full economic potential. Now we must give him the chance to change his country and lead Britain into the future. We urgently need a new perspective to free ourselves from the stagnation of the last decade and we hope that by taking this public stance we can convince others of this need.
The letter, sent to ‘The Times’ newspaper, is the culmination of three years of intense lobbying work on business, particularly by the party’s Economy chief, Rachel Reeves, who set out to convince the business sector that its establishment is no longer Jeremy Corbyn , but more like Tony Blair, with a focus on supporting the private sector, less to the left of the formation’s last leader. “If we can return business to the Labor Party, then I know we can return business to the UK, return investment to the UK, return growth to the UK, return hope to the UK. United Kingdom,” said Reeves.
Keir Starmer, leader of the opposition and, according to opinion polls, Downing Street’s future tenant, wants to position Labor as the party of business, a place traditionally claimed by the Conservative Party and this letter a few weeks before the general election on July 4 is an important symbol.
Card effectiveness
Letters of support from business leaders in political campaigns have become a recurring and significant tactic, although their actual impact is difficult to measure. Typically used by the Conservative Party to assert their economic credentials, these letters aim to reassure voters of a party’s ability to manage the economy well, as evidenced in the 2015 election when David Cameron obtained a letter from 103 business leaders warning of the risks of a Labor government.
However, history shows that the effectiveness of these letters is not always reflected in election results or changes in economic policy, as happened in the EU referendum in 2016, when the overwhelming support of several executives for remaining in the European Union did not prevent the creation of the European Union. . Brexit victory.
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