A new feature from Google and its purchasing function will enable small sellers, business owners or new entrepreneurs, to become small entrepreneurs identified thereby to attract new ones customer.

Features that are already active on United States of Americawill allow employers to display badges with the phrase “Small business” next to the shop icon at the bottom left of featured items in Google when consulting with someone at searcher.

According to her official statement was issued by Google to announce the addition of this tool to its list of resources for growing businesses, viz company indicates that this badge will not be a status that can be applied for by employers, but will be awarded automatically by company based on specific criteria.

Stores that have these special characteristics are stores that meet attributes such as the number of certain stores in the location, their traffic. web pagethe number of products you offer you customeramong others.

If sellers consider these attributes do not apply to them, they can remove them from their characteristics in Seller Center or in Store Profile. On the other hand, when this badge is active, it will be displayed on both Google such as the Shopify virtual store, which is a platform that supports YouTube in its creation sale on line.

However, Google will differentiate which businesses can access this functionality as it is not available to everyone. Only those who can be qualified by the company small business They will have this capacity, so that no “big business” can be considered a small business. This was stated by Matt MadrigalVice President and General Manager of Commercial Purchasing at Google.

Seller information section that allows customers to know information such as the store’s social networks, numbers Customer Supportyour exact address and number of employees, will expand to also display other information such as promotional codes, shipping information, return policies, etc.

This additional panel will also be officially launched in November 2023, although the exact date for access to this feature has not been announced.

These additional panels will also be officially launched in November this year 2023although a specific access date for this feature has not been revealed.

However, it is known that it will be available first in countries and regions such as United States of AmericaEnglish, French, German, Italian, SpanishIndia and Brazilalthough the United States will be the first country to feature this information option.

Along with these improvements, Google They will also add a new tool called “Product Studio”, which consists of access to an additional section where design tools powered by generative artificial intelligence are used to modify Taking pictures that is displayed in search engines when accessing the catalog product.

Users will be able to delete backgroundas well as producing completely different images, in addition to increasing the resolution of low-quality images to increase their appeal product for clients.