Last week, Havas expanded its data and technology services by launching CSA (Consumer Science & Analytics), a global brand in agency networks dedicated to accelerating the understanding of client data and increasing ROI through analytics and machine learning.

The CSA brand will launch in France, Italy, Spain, UK, US and LATAM, with many additional global markets launching in the coming months.

CSA goes beyond “data by data” and focuses on business results through a customer-centric, results-oriented approach to data analysis, implementation, and optimization.

To address customer data and technology offerings holistically at different stages of maturity, CSA offers a suite of products that expands into three main offerings:

– CSA Consult: offers access to a global network of experts, equipping clients to discover and accelerate their strategic goals.

– CSA Tech: A suite of digital tools and services that provide best-in-class technological capabilities to drive clients’ transformation agendas.

– CSA Science: A proprietary suite of tools and capabilities that puts measurement at the center of client marketing efforts.

The CSA brand has a 40-year history in France as a pioneer in understanding consumer behavior and was integrated into Havas France in 2015. This global launch combines data expertise and technology talent within Havas Media Network, including DBI, Intellignos, Search Laboratory and Noise. Digital – Under the CSA brand to efficiently and synergistically provide a holistic view of marketing performance to clients worldwide. This talent network has provided Havas Media Network’s advertising technology and data science services to clients including Kia & Carrefour in France, Papa Johns in the US and Homebase in the UK.

“We are pleased to launch CSA in Latin America together with the rest of the world. CSA brings together the Group’s three knowledge units with the aim of transforming the data service frontier, enabling it to catalyze business growth in the region”, said Jorge Percovich, CEO of HAVAS LATAM Group.

“This launch is very timely, enabling us to provide the same level of service anywhere in the world, focusing not only on data by data, but also on business results, without neglecting the privacy of information, which is the topic of the moment”, commented Juan Damia, CEO of CSA LATAM

George Papandreopoulos, who joined HMN in January 2023 as Global Managing Director of Measurement, now serves as CSA Global Managing Director. In this capacity, he will be supported by Daniel Hayes and Leo Frattesi, who will lead the CSA Tech and CSA Science offerings respectively.

As Havas continues to develop data capabilities and in-network technologies, CSA will be supported by upgrading existing skills and ongoing acquisitions to ensure the brand is ready to provide meaningful service to clients.