Havas expands its data and technology services with the launch of CSA (Consumer Science & Analytics), a global brand in agency networks dedicated to accelerating the understanding of client data and increasing ROI through analysis and automated learning.

The CSA brand will launch in France, Italy, Spain, UK, US and in LATAM including Peru. It will roll out to many additional global markets in the coming months.

CSA goes beyond “data by data” and drives business results through a customer-centric and results-oriented approach to data analysis, implementation and optimization. To address customer data and technology offerings holistically at different stages of maturity, CSA offers a suite of products that expands into three main offerings:

• CSA Consulting: Offers access to a global network of experts, equipping clients to discover and accelerate their strategic goals.
• CSA Tech – A suite of digital tools and services that provide best-in-class technological capabilities to drive clients’ digital transformation agendas.
• CSA Science: A proprietary suite of tools and capabilities that puts measurement at the center of client marketing efforts.

The CSA brand has a 40-year history in France as a pioneer in understanding consumer behavior and was integrated into Havas France in 2015. This global launch consolidates the data expertise and technology talent within Havas, including DBI, Intellignos, Search Laboratory, and Noise Digital – At under the CSA brand to efficiently and synergistically provide a holistic view of marketing performance to clients worldwide. This talent network has been providing Havas ad technology and data science services to clients in categories such as retail and telephony for several years in Peru.

“The data and technology landscape is complex and evolving, and our clients face disconnected data silos, ever-changing regulations, and a daunting mix of services and products,” said Peter Mears, Global CEO of Havas Media.Network.

“With the launch of CSA we are strengthening our offerings on a national and global level. In this way, and with our technical knowledge, data and talent, we will be able to provide a wider range of business solutions to all our clients,” said Luis Miguel Sánchez Tapia, CEO of Havas Peru and Bolivia.

As Havas continues to develop its data capabilities and in-network technologies, CSA will be supported by upgrading existing skills and ongoing acquisitions to ensure the brand is ready to provide clients with more meaningful services. .