Every time since a competition Customer service RAC1 calls, whether from a private company or an authorized agency, are answered by Zoraida’s voice, with a sweet, faint South American accent, indicating the location call center where he works.

To save customers from the feeling of calling a place thousands of miles away, where many details of the problem they want to solve are unknown to them, a Silicon Valley company has developed an artificial intelligence called Sanas, which makes the operator’s accent sound like the one in your country. Since the beginning they have applied that algorithm to English. most call center Anglo-Saxon companies are based in India, and the Indian accent suggests that the companies that use them prefer to pay pitiful salaries rather than decent salaries in their own country. In India the minimum salary is 41 euros, in the United States 1,100 and in the UK 1,900.

In ‘La competència’ they will soon have a problem with Zoraida’s voice

Thanks to Sanas, call center they were still where they were, but the client heard him with the accent where he lived, and that reassured him. In ElDiario.es They explain that several organizations accuse Sanas of being intolerant: “The intent behind this technology is to satisfy the racism of people who don’t want to have any contact or interaction with people they perceive as different.”

The next step is to apply this technology to Spain, so that companies that have call center in Latin America they would continue to pay them pitiful salaries there, but clients would hear them with a Chamberí accent. In fact, it’s a computerized evolution of what happened to singer Guillem d’Efak, a black man from Manacor at a time when he was the only black man in Manacor. One day he entered a bar, asked what he would like to drink and the bartender told him:

-Jesus! If you don’t want to speak Majorcan, I swear you’re black.