A study revealed that this year potential clients will be influenced by what they see on social networks and what influencers announce.

By: Cesar Omar Leyva

A survey of 2,539 consumers and 2,508 small business owners in the United States, United Kingdom, France, Germany and Australia revealed that That Generation Z He was willing to spend more next Christmas.

Keeping this in mind, small businesses have already strengthened their strategies in various areas. such as discounts, social media communications, TikTok campaigns, and even artificial intelligence to reach clients who at the end of the year will be looking for something to spend their savings on.

A study conducted by the platform Fiverr, which connects companies with freelance professionals, revealed that small businesses have chosen to invest most in artificial intelligence to create campaigns that help attract customers.

Also They invest in paid advertising on social networks, especially TikTok and Instagram, as well as influencer marketing campaigns.namely paying for advertising with content creators who have a high number of followers.

Another part of the selling proposition is based on email marketing and SEO campaigns, all aimed at adapting to the purchasing behavior of the new generation.

Data shows that small businesses are already planning for this. shopping seasonwhich provides an exit pass with the celebration of commercial events such as Black Friday or Cyber ​​Monday. This is because more and more consumers are looking to buy the perfect gift as early as possible during the Christmas season.

NEW WAY TO SHOP

According to Fiverr, 52 percent of consumers surveyed will start buying gifts in October and November, with the goal of take advantage of the promotionS. This is a new way of Christmas shopping, characterized by the search for deals or fast and free delivery.

• Compared to last year (55 percent), now more than 80 percent of companies offer discount in their products to satisfy “deal hunters”
• Customers prioritize good offer (42 percent), free shipping (32 percent), and high quality products (30 percent)
• Last-minute purchases are still common, with 18 percent of respondents prioritizing shopping time. fast delivery