H&M planning to sell starting October 5 used clothes and accessories at its flagship store Londonas pressure increases on fast fashion companies to limit their environmental impact by encouraging the reuse and recycling of clothing.
When European Union planning new regulations to end textile waste in community blocks, H&M says this is “part of the problem” and the way fashion is produced and consumed needs to change.
“Pre-Loved” women’s clothing collection, in store H&M on Regent Street, will include clothing from other brands and designers, as well as brands from the group H&Mamong them are Arket, Cos, Monki and Weekday.
The fall-winter 2023 second-hand collection will include metallic dresses and shirts, raincoats and “trendy knitwear,” he said. H&M, with new items added every day.
H&M He did not immediately respond to questions about pricing and how the clothes would be supplied. The retailer launched a clothing rental service in its stores Regent Street in November last year.
Reselling used clothing to consumers has become big business, and online platforms such as thredUP, wine And Of course Their numbers are multiplying while brands following their example are launching their own services.
Zara launched its second-hand service last week on line in the Franceafter testing it on great Britain since November last year.
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