That city ​​company from Transport from Madrid (EMT Madrid) has presented this week “horizon”, new bus concept for the next decade in the capital. This is the winning entry for “Concept Bus” idea contest, held in September last year, designed by creative agency Héctor Serrano Studio.

The “Horizonte” project has been launched in the EMT space in global Public Transport Summit, the congress organized by the International Public Transport Union (UITP) and held in Barcelona brought together the main international public transport agencies.

As detailed in the tender documents, this project will culminate in the production of a full-scale prototype “Horizon” in 2024with the intention of “promote the appeal of public transportation and redesign the customer experience”. The prototype, as explained by the Madrid City Council, will be installed in symbolic places in the city with the aim of gathering comments and opinions of citizens and, in this way, combining functionality and design ideas for future bus tenders .

According to collect World“Horizonte” proposed a bus with a rounded and aerodynamic shape and 100% electric. It will be loaded using an inverted pantograph, an automated process that allows vehicles to be loaded without operator intervention or driver waiting time. Currently, EMT has about fifty systems of this type in the Carabanchel Operations Center.

The bus will be made in sustainable materials and ocher colors, which will provide a warm interior environment. will have capacity for 70 people and with panoramic glass roof to create a feeling of airiness and lightness. Beyond that will have signal bands the route to be taken, as well as the single and wide access doors for passengers in the middle of the vehicle, are designed to provide high fluidity. In addition, initially “Horizonte” was designed to put the driver behind the wheel, taking into account the possibility of autonomous piloting in the future.

“At this important moment of technological innovation, city companies realized that the customer experience in city buses must also be redesigned so that the buses become a benchmark for attractiveness and innovation in the sector and among citizens and, in this way, promote sustainable urban mobility.”, they pointed from City Hall.

“Horizonte” is a proposal from the creative agency Héctor Serrano Studio, whose work team is formed by product designers Héctor Serrano, Joaquín García, Enrique Miñarro and Javier Esteban. From the company they emphasized that their ‘Welcome back’ project won second prize in a residency competition for an emblematic double-decker bus for a London transport company.

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His proposal was what convinced the jury the most, appreciating all of them presented project paying attention to aspects such as alignment with EMT image, exterior design, integration into the urban environment or interior design functionality and the elements that compose it. The winning proposal, in this case “Horizonte”, received an economic contribution of 100,000 euros, and the finalists 50,000.

He Jury It is made up of EMT executives in technology, service, communications and customers, as well as Juan Ángel Terrón Alonso, a doctor of industrial engineering specializing in transportation; Pablo Alzugaray, Co-Founder and Partner at Ernest; and Edgar Martín-Blas Méndez, CEO & Founder of Virtual Voyagers.

The ideas submitted to the contest, as explained by Edgar Martín-Blas Méndez in his statement to reason.Whyhave been characterized, in general, by them a realistic and feasible vision of the project, moving away from highly futuristic scenarios. “The winning proposal stands out for its modular design, adaptability to different situations and times, and adaptability to circumstances and environments. It is both aesthetically and logically innovative in relation to the future evolution of public transport.”, he commented to this medium. “It has the potential to become a symbol, an icon of Madrid, and conveys the feeling of a modern city.”.